At an event in Montreal with Canadian Minister of Innovation, Science and Industry François-Philippe Champagne, Cohere announced that it was signing onto Canada’s new Voluntary Artificial Intelligence Code of Conduct. Martin Kon, Cohere’s President & COO, attended the announcement and met with the Minister to discuss the Code’s implications, and the broader development of the industry.

The Code outlines key measures organizations can adopt to mitigate limitations of AI, and foster principles, such as transparency, fairness and equity, and accountability. The announcement follows a visit by Minister Champagne to Cohere’s Toronto office in June, where he met with executives, including the company’s Co-founder & CEO, Aidan Gomez, to talk about regulatory issues related to AI.

“We’ve worked closely with Minister Champagne on AI issues, and have been consistently impressed with his nuanced views on how risks vary by use case, such as consumer versus enterprise deployment, and developer versus deployer,” said Cohere’s Kon. “This technology has incredible potential to improve society, so it is highly encouraging that the Canadian government is taking a thoughtful and deliberate approach to addressing serious issues like mitigating bias and ensuring human oversight of AI.”

Earlier this month at a White House event, Cohere joined the US Administration’s updated voluntary commitments to manage AI risks, alongside other leaders in the enterprise AI space, including Adobe, IBM, Nvidia, Palantir, and Salesforce. Cohere’s CEO Aidan Gomez also met earlier this year with U.K. Prime Minister Rishi Sunak to discuss AI’s development.

The announcement follows months of work during which the Canadian government consulted with a number of stakeholders, including Cohere, on the most effective ways to implement a code of conduct that will unleash the enormous potential of AI, while mitigating risk. Cohere has committed to continuing to engage the Canadian, US, and UK governments as they work to build out a more robust regulatory framework for artificial intelligence.